diff --git a/lib/labelmaker_web/constants.ex b/lib/labelmaker_web/constants.ex
index 2ee98bb..ffa8a7b 100644
--- a/lib/labelmaker_web/constants.ex
+++ b/lib/labelmaker_web/constants.ex
@@ -1,11 +1,14 @@
 defmodule LabelmakerWeb.Constants do
   @defaults %{
+    color: "black",
+    font: "Helvetica",
+    gravity: "Center",
+    height: "0",
     label: "",
     link: "",
-    font: "Helvetica",
-    color: "black",
     outline: "none",
-    size: "72"
+    size: "72",
+    width: "0"
   }
 
   @preview %{
@@ -53,8 +56,11 @@ defmodule LabelmakerWeb.Constants do
     "verdana" => "Verdana"
   }
 
-  @max_label_length 64
-  @max_label_error "64-character maximum"
+  @max_height 1024
+  @max_width 1024
+
+  @max_label_length 1024
+  @max_label_error "1024-character maximum"
 
   @sizes 16..128
          |> Enum.to_list()
@@ -73,6 +79,8 @@ defmodule LabelmakerWeb.Constants do
       |> Enum.map(fn color -> color |> String.replace("-MS", "") |> String.replace("-", " ") end)
 
   def font_map, do: @font_map
+  def max_height, do: @max_height
+  def max_width, do: @max_width
   def max_label_length, do: @max_label_length
   def max_label_error, do: @max_label_error
   def outlines, do: ["none" | @colors]
diff --git a/lib/labelmaker_web/controllers/label_controller.ex b/lib/labelmaker_web/controllers/label_controller.ex
index b4d0799..b0e30cf 100644
--- a/lib/labelmaker_web/controllers/label_controller.ex
+++ b/lib/labelmaker_web/controllers/label_controller.ex
@@ -16,9 +16,14 @@ defmodule LabelmakerWeb.LabelController do
 
     filename = filename <> ".png"
     filepath = Path.join(@label_dir, filename)
+    options = Map.put(options, :filepath, filepath)
 
     unless File.exists?(filepath) do
-      generate_image(options, filepath)
+      basic_settings(options)
+      |> size_settings(options)
+      |> outline_settings(options)
+      |> final_settings(options)
+      |> generate_image()
     end
 
     conn
@@ -26,36 +31,61 @@ defmodule LabelmakerWeb.LabelController do
     |> send_file(200, filepath)
   end
 
-  defp generate_image(options, filepath) do
-    File.mkdir_p!(@label_dir)
-
-    args = [
+  defp basic_settings(options) do
+    [
       "-background",
       "none",
       "-fill",
       options.color,
-      "-pointsize",
-      options.size,
       "-font",
-      options.font,
-      "label:#{String.slice(options.label, 0, Constants.max_label_length())}",
-      "-set",
-      "comment",
-      inspect(Jason.encode!(Map.drop(options, [:link]))),
-      filepath
+      options.font
     ]
+  end
 
-    args =
-      if options.outline != "none" do
-        [
-          "-stroke",
-          options.outline,
-          "-strokewidth",
-          "1"
-        ] ++ args
-      else
-        args
-      end
+  defp size_settings(args, %{height: 0, width: 0} = options) do
+    args ++
+      [
+        "-pointsize",
+        options.size,
+        "label:#{String.slice(options.label, 0, Constants.max_label_length())}"
+      ]
+  end
+
+  defp size_settings(args, %{gravity: gravity, height: height, width: width} = options) do
+    args ++
+      [
+        "-gravity",
+        gravity,
+        "-size",
+        "#{width}x#{height}",
+        "caption:#{String.slice(options.label, 0, Constants.max_label_length())}"
+      ]
+  end
+
+  defp outline_settings(args, %{outline: "none"}), do: args
+
+  defp outline_settings(args, %{outline: color}) do
+    args ++
+      [
+        "-stroke",
+        color,
+        "-strokewidth",
+        "1"
+      ]
+  end
+
+  defp final_settings(args, options) do
+    args ++
+      [
+        "-set",
+        "comment",
+        inspect(Jason.encode!(Map.drop(options, [:filepath, :link]))),
+        options.filepath
+      ]
+  end
+
+  defp generate_image(args) do
+    File.mkdir_p!(@label_dir)
 
     {_, 0} = System.cmd("magick", args)
   end
diff --git a/lib/labelmaker_web/tools.ex b/lib/labelmaker_web/tools.ex
index 914a345..c061a2f 100644
--- a/lib/labelmaker_web/tools.ex
+++ b/lib/labelmaker_web/tools.ex
@@ -8,37 +8,33 @@ defmodule LabelmakerWeb.Tools do
   alias LabelmakerWeb.Constants
 
   def process_parameters(parameters) do
-    # ensure our defaults are in place to cover any missing parameters
-    %{"label" => label, "size" => size} =
+    parameters =
       Constants.defaults()
       |> Map.new(fn {k, v} -> {Atom.to_string(k), v} end)
       |> Map.merge(parameters)
-
-    link = ~p"/#{label}?#{Map.take(parameters, ["color", "font", "outline", "size"])}"
-    line_breaks = Regex.scan(~r/#{Regex.escape("\\n")}/, label) |> length()
-    size = String.to_integer(size)
-
-    parameters =
-      parameters
       |> Map.take(Constants.permitted_keys())
       |> Map.new(fn {k, v} -> {String.to_atom(k), v} end)
       |> Enum.map(fn
         {:font, font} ->
           {:font, Constants.font_map()[String.downcase(font)]}
 
+        {:height, height} ->
+          {:height, process_height(height, parameters)}
+
         {:label, label} ->
-          if String.length(label) > Constants.max_label_length(),
-            do: {:label, String.slice(label, 0, Constants.max_label_length() + 1)},
-            else: {:label, label}
+          {:label, process_label(label)}
 
         {:link, _} ->
-          {:link, link}
+          {:link, generate_link(parameters)}
 
         {:preview_height, _} ->
-          {:preview_height, size + size * line_breaks}
+          {:preview_height, calculate_preview_height(parameters)}
 
         {:preview_text, _} ->
-          {:preview_text, String.split(label, "\\n")}
+          {:preview_text, String.split(parameters.label, "\\n")}
+
+        {:width, width} ->
+          {:width, process_width(width, parameters)}
 
         pair ->
           pair
@@ -55,6 +51,51 @@ defmodule LabelmakerWeb.Tools do
     Map.merge(Constants.defaults(), parameters)
   end
 
+  defp process_height("0", parameters) do
+    parameters.width |> String.to_integer() |> max(0) |> min(Constants.max_height())
+  end
+
+  defp process_height(height, _parameters) do
+    height |> String.to_integer() |> max(0) |> min(Constants.max_height())
+  end
+
+  defp process_label(label) do
+    if String.length(label) > Constants.max_label_length() do
+      String.slice(label, 0, Constants.max_label_length())
+    else
+      label
+    end
+  end
+
+  defp generate_link(%{:height => "0", "label" => label, :width => "0"} = parameters) do
+    ~p"/#{label}?#{Map.take(parameters, ["color", "font", "outline", "size"])}"
+  end
+
+  defp generate_link(%{height: "0", width: width} = parameters),
+    do: generate_link(%{parameters | height: width, width: width})
+
+  defp generate_link(%{height: height, width: "0"} = parameters),
+    do: generate_link(%{parameters | height: height, width: height})
+
+  defp generate_link(%{"label" => label} = parameters) do
+    ~p"/#{label}?#{Map.take(parameters, ["color", "font", "height", "outline", "width"])}"
+  end
+
+  defp process_width("0", parameters) do
+    parameters.height |> String.to_integer() |> max(0) |> min(Constants.max_width())
+  end
+
+  defp process_width(width, _parameters) do
+    width |> String.to_integer() |> max(0) |> min(Constants.max_width())
+  end
+
+  defp calculate_preview_height(parameters) do
+    size = parameters.size |> String.to_integer()
+    line_breaks = Regex.scan(~r/#{Regex.escape("\\n")}/, parameters.label) |> length()
+
+    size + size * line_breaks
+  end
+
   def outline(_, error: true), do: outline(Constants.danger(), false)
   def outline("none", _error), do: ""